Beyond any doubt, packaging is important for selling your product. It is the first thing that people would see, and there are shoppers who pick products by the look alone. Designing the packaging box for your product requires consideration. Ideally, you should look for a reliable box manufacturer, such as belley.net, which can offer all the assistance required for the concept, design and other aspects. Nevertheless, here are the 7 tips for improving retail box packaging.
- Don’t ignore the product. The first and foremost purpose of packaging is to present and protect the product, and you want to be sure that the box appears to be designed for the item inside and not the other way around.
- Think of the brand. Packaging, in all cases, should be an ideal representation of the brand. For example, the brand logo can offer a color scheme for boxes and other packaging material required for each product.
- Know your customers. Every product has a targeted age group, and the demographics and related aspect should be considered while designing the retail box. Take up surveys or follow your competitors to understand customer expectations better.
- Consider a minimalistic design. If you print a lot of things on the packaging box, chances are high that the customer wouldn’t read any of it. Experts recommend minimalism when it comes to the design, and that way, it is also possible to cut down printing costs.
- Uniqueness counts. There is no denying that uniqueness is important when it comes to box packaging. In the true sense, people should be able to identify your product from others in the same niche. This can be done using colors, graphics, print style and other options.
- Make it useful. If you can offer reusable or purposeful packaging, consider that as an option, even if it comes for an added price. Keep in mind that people are choosy and are now more aware of environmental concerns of throw-away packaging.
- Think of the future. You wouldn’t be ordering a hundred boxes, but probably thousands of them in the long run for the same products. The idea is to create a design that will stand relevant even after a year.
Finally, before you decide on the packaging design and other aspects, consider the costs. Innovation may seem like a great idea on paper, but unless it is viable and practical from the budget perspective, it hardly makes sense, especially for smaller companies.